As a fractional sales and business development strategist, I craft tailored outreach systems that transform lead generation into a high-performance engine for growth. Leveraging my expertise, I deliver high-quality sales opportunities that drive revenue, accelerate pipeline development, and empower startups to scale their outbound efforts—efficiently and without adding extra overhead.

As an Enterprise BDR at Jasper AI, I secured high-value accounts by engaging C-level marketing leaders, driving revenue growth through multi-channel outbound strategies—cold calls, LinkedIn, and personalized emails. I automated lead generation with 20-50 targeted campaigns daily, consistently achieving 85-110% of sales quotas, and collaborated with marketing and product teams to boost brand awareness and engagement.

As a Founding BDR at Haystack, I led the market strategy for a new intranet software, targeting SMB internal comms and HR leaders. I built a strong sales pipeline by scheduling demos with key decision-makers through proactive LinkedIn outreach, cold calls, and email campaigns, revitalizing their outbound strategy. I also collaborated with the go-to-market team to explore new use cases and drive strategic initiatives.

At Socialle Growth Agency, I built a cold email infrastructure from scratch that automated lead generation and appointment setting, driving a 40-80% sales increase in 14 months. Managing the entire business development cycle, I secured new partnerships and boosted revenue, leading to a 62% rise in Annual Recurring Revenue (ARR) for our software clients.